Question 1

How much should my business spend on Google Ads?

Accepted Answer

It depends on your service area and what one job is worth to you, but most local service businesses I work with start between $1,500 and $5,000 a month in ad spend. I would rather start you lower with accurate tracking, prove the numbers, then scale — than push a big budget at an account nobody can measure.

Question 2

Why do you insist on fixing tracking before touching campaigns?

Accepted Answer

Because Google’s bidding is powered by your conversion data. If half your calls are missing, or one form counts three times, the AI optimizes toward the wrong people and you pay for it every day. Measure first, optimize second — it is the whole reason accounts I take over start improving without a budget increase.

Question 3

How long before I see results?

Accepted Answer

Tracking is usually clean within the first week or two. Campaign performance typically starts moving in 30 to 60 days, because smart bidding needs a few weeks of accurate conversion data before it settles. Anyone promising results in seven days is selling you something.

Question 4

What is conversion tracking, in plain terms?

Accepted Answer

It is the system that tells Google which clicks turned into real enquiries — a phone call, a form, a booking, a chat. Without it you only know how many people clicked. With it you know which keywords, ads and areas actually produce work, so budget can move toward them.

Question 5

What is the difference between GA4 and Google Ads conversions?

Accepted Answer

Google Ads conversions tell you what your ads produced, and they feed the bidding. GA4 shows you the wider picture — all traffic sources, how people move through your site, where they drop off. You want both, configured so they agree with each other.

Question 6

Can you track phone calls and jobs that close later?

Accepted Answer

Yes. Calls from ads and from your website are tracked as conversions. For jobs that close days or weeks later, I set up offline conversion tracking so your CRM sends the closed job and its real value back into Google Ads. Google then learns to chase buyers rather than tyre-kickers.

Question 7

Do I have to give up ownership of my accounts?

Accepted Answer

Never. Your Google Ads, GA4, Tag Manager and Search Console accounts stay in your name, under your billing. I get access as a manager. If we ever stop working together, everything I built stays with you.

Question 8

What is enhanced conversions and do I need it?

Accepted Answer

Enhanced conversions sends hashed first-party data — like an email from your form — securely to Google so a conversion is still matched when cookies are blocked. Most accounts recover a meaningful share of previously invisible conversions. If you run lead generation, yes, you want it.

Question 9

Do you work with businesses outside your usual industries?

Accepted Answer

Most of my work is auto repair, detailing, dealerships, junk removal, cleaning, HVAC and home services, because I know the buying behaviour there. If you are a service business with a phone that should be ringing more, book a call and I will tell you honestly whether I am the right fit.

Question 10

How do you report, and how often?

Accepted Answer

A monthly report in plain English: leads, cost per lead, what changed, and what I am doing next. You also get a live dashboard you can open any time. No jargon, no screenshots of impression counts to fill pages.

Insights on Google Ads & Tracking

The Real Reason Your Cost-Per-Call Is So High